4 Franchise Discovery Steps

The franchise webinar will go into detail about exactly what is included and the pricing. Included in most franchises is a proven system and model to follow, training, community, use of the brand and support. We offer much more than the typical franchise. For example:

1. Each franchise chooses how much support it will offer its franchisees. We are an extremely comprehensive franchise model offering a year of training where most franchises offer 1 day to 1 week of training.
2. We offer a turnkey franchise, which includes lead generation for our franchisees, where most franchisors do not offer leads.
3. We have custom built technology (created by accountants for accountants). Most franchises do not offer technology.
4. We have real world applied learning and ongoing “on-the-job” training, where most franchisors provide only a help desk after the initial training.
5. We have a recognizable brand and leverage that brand to create national partnerships.

And more…

A franchise is a business model that enables us to build CPA practices that allow the CPA to retain ownership of the practice. Franchising is regulated by the Federal Trade Commission (FTC) and has uniform standards for the franchise industry similar to the standards established for the accounting industry by the State Boards of Accountancy and FASB. There is a 3 legged stool test to determine if a business must register itself as a franchise. The FTC considers anyone who offers, sells or distributes goods, commodities or services to be involved in the sale of a franchise if they: 1. have a trademark, name or other commercial symbol the recipient will use; 2. provide significant assistance to the recipient in their method of operation; and 3. charge a fee for their services. The most common structures for accounting firms is the standard professional corporation (PC) where a firm hires their professionals as employees and do not share ownership with their employees. Though we have been organized this way in the past, this model didn’t align with out commitment to support mompreneurs. The next most common is the Partnership model (best represented by the Big 4 accounting firms). Though we considered becoming a partnership, we determined that it wasn’t aligned with our overall vision for the future. The International Franchise Association (IFA) definition is: franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand’s trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor’s name and system.