In 2001, Lisa Druxman became a mom and an entrepreneur. She was looking for a way to blend her passion for fitness with motherhood. “I decided to create a workout that I could do with my baby,” she recalls.
“I didn’t want to miss a moment of his new life but also knew that I needed to take care of myself.” Lisa created an exercise routine for new moms and realized that other mothers would benefit from working together to restore their well-being.
Now she leads a business that brings exercise, companionship and support to tens of thousands of moms around the country. Stroller Strides grew over the years and added Fit4Baby (prenatal classes) and Body Well (habit-transformation program). All of the classes now make up the FIT4MOM brand.
Lisa Druxman and FIT4MOM have been featured numerous times on NBC’s Today Show, CNN, The Montel Williams Show, Access Hollywood and profiled in magazines such as Entrepreneur, Woman’s Day, Good Housekeeping, Self and more.
Here are the highlights from our interview:
- Fit4Mom is the largest fitness program for moms in the United States
- They have over 200 franchisees and 2,000 instructors nationwide
- They teach fitness for every stage of motherhood
- They have been around for 24 years
- Most people know them for their flagship program, Stroller Strides
- 24 years ago she was a new mom and fitness instructor for a decade and she knew there weren’t enough programs for mom
- The classes are primarily in person but they also have Fit4Mom on demand
- She says women might join to get in shape, but mostly it’s a community that moms get to know other moms and connect
- They teach moms to appreciate the changes that happen in their bodies rather than trying to “get their body back” to pre-pregnancy standards
- She explains that a woman’s body will go through more changes in 9 months than a man’s body would in their entire lifetime
- They have always been a value-based business, keeping true throughout their history to emphasize those core values- love, inspiration, inclusivity, positivity, authenticity, and ripple
- She explains that “Strength in Motherhood” is a term she uses to describe not only the physical strength from taking care of your body, but the mental and emotional strength gained
- Fit4Mom gives them the confidence and strength to know that they are not alone
- They believe in the power of moms and want them to live the way they want their kids to live
- They offer as much support as they can to support wellness in motherhood
- In her journey as a CEO, she has become a master at time management and blocking what’s most important
- She realized that only she could raise her kids and run her business, but most everything else could be done by someone else
- She ended up redesigning most of her life so that she spent her time on the things she loves and where she can have the greatest impact
To find out more, you can check them at https://fit4mom.com/