Blog
Escaping the 70-Hour Trap: Reclaiming Your Time in Accounting
For decades, the accounting industry has celebrated long hours like a badge of honor. Whether it’s tax season marathons or public firm pressure, the message has been clear: if you’re not working 60 to 70 hours a week, are you even trying? But here’s the truth that...
“Start Before You’re Ready” Ditching Perfectionism to Launch Your Firm with Nicole Hall
When Nicole Hall accepted a bookkeeping job for $13 an hour, commuting 60 miles each way with her infant son in tow, she had no idea it would be the beginning of a life-changing journey. She wasn’t an accountant yet. She didn’t know what a profit and loss statement...
Stop Playing Small: A Working Mom’s Guide to Owning Her Worth
Have you ever looked around your life or career and thought, This doesn’t reflect who I really am or what I’m truly worth? If you’re a working mom in accounting, chances are you’ve felt the tension between everything you’re doing and how much you feel valued for it....
What’s REALLY Possible When Women Own Their Value
As working moms, we’re often told to “know our worth.” But how do we define that worth when society still ties value so closely to productivity, hours worked, or money earned? In this episode of the CPA MOMS Podcast, Nicole Kehl and Mayumi Young dive into this exact...
Why the Employee Mindset Holds You Back (And What to Do Instead)
When Frances Cortez was first laid off from her corporate job, becoming a business owner was the last thing on her mind. Like many women in accounting, she had spent years following the expected path; earning degrees, climbing the corporate ladder, and playing by the...
Letting Go to Grow: Overcoming the Need to Do It All
Finding Purpose Through Unexpected Turns Frances Cortez didn’t set out to be an entrepreneur. In fact, she spent years climbing the corporate ladder with no intention of leaving it. But when she was laid off in 2009 during the real estate crash, everything changed....
Reclaiming Connection: How Women in Accounting Can Stop Feeling Alone
For so many women in accounting, the loneliness doesn't always come from being alone. It comes from feeling unseen, unheard, and misunderstood in environments that often prioritize competition over collaboration. Whether you're returning from maternity leave, trying...
When You’re Surrounded but Still Feel Alone in Your Career
Feeling lonely in your career doesn’t always mean you’re physically alone. In fact, some of the most isolating experiences happen in packed offices, team meetings, or Zoom calls when connection is missing and competition replaces collaboration. In this week’s CPA MOMS...
The Power of Saying No: How Boundaries Built My Practice
If you've ever felt torn between professional obligations and personal priorities, you're not alone. For CPA and CFO Sandy Payne, one moment early in her career defined how she would approach work from that point forward. She asked to come in late on a Saturday during...
Breaking the Mold: Sandy Payne’s Bold Choice to Prioritize Family Over Tradition
From a spark of curiosity in rural Oklahoma to becoming a sought-after CFO, Sandy Payne’s journey is a testament to persistence, passion, and personal clarity. In this episode of The CPA MOMS Podcast, Sandy shares how she intentionally shaped a career around her...
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