Blog
How to Stay Sane When Technology Keeps Changing
If you're feeling overwhelmed by how fast technology changes in the accounting world, you're not alone. Whether it's a new client portal, tax software update, or another must-have app for your firm, it can feel like the ground is constantly shifting under your feet....
Surviving the Shift: How Accountants Navigate Rapid Tech Change
When Cindy Halbert started her accounting career, she was balancing accounts on paper, using ledger cards by hand, and keeping client data in physical files. Fast forward to today, and her thriving CPA firm relies on client portals, cloud storage, and video...
Why Women Struggle to See Themselves as Leaders (And How to Change That)
If you have ever hesitated to call yourself a leader, you are not alone. Many women in accounting guide clients, coordinate teams, make crucial decisions, and still second guess whether what they are doing counts as leadership. It does. The gap is not ability, it is...
Redefining Leadership: Building a Firm That Works for You
When most people think of leadership, they picture authority, structure, and control. But what if leadership could look different? What if it could feel more collaborative, empathetic, and aligned with your personal values? That’s the conversation CPA MOMS host Nicole...
Escaping the 70-Hour Trap: Reclaiming Your Time in Accounting
For decades, the accounting industry has celebrated long hours like a badge of honor. Whether it’s tax season marathons or public firm pressure, the message has been clear: if you’re not working 60 to 70 hours a week, are you even trying? But here’s the truth that...
“Start Before You’re Ready” Ditching Perfectionism to Launch Your Firm with Nicole Hall
When Nicole Hall accepted a bookkeeping job for $13 an hour, commuting 60 miles each way with her infant son in tow, she had no idea it would be the beginning of a life-changing journey. She wasn’t an accountant yet. She didn’t know what a profit and loss statement...
Stop Playing Small: A Working Mom’s Guide to Owning Her Worth
Have you ever looked around your life or career and thought, This doesn’t reflect who I really am or what I’m truly worth? If you’re a working mom in accounting, chances are you’ve felt the tension between everything you’re doing and how much you feel valued for it....
What’s REALLY Possible When Women Own Their Value
As working moms, we’re often told to “know our worth.” But how do we define that worth when society still ties value so closely to productivity, hours worked, or money earned? In this episode of the CPA MOMS Podcast, Nicole Kehl and Mayumi Young dive into this exact...
Why the Employee Mindset Holds You Back (And What to Do Instead)
When Frances Cortez was first laid off from her corporate job, becoming a business owner was the last thing on her mind. Like many women in accounting, she had spent years following the expected path; earning degrees, climbing the corporate ladder, and playing by the...
Letting Go to Grow: Overcoming the Need to Do It All
Finding Purpose Through Unexpected Turns Frances Cortez didn’t set out to be an entrepreneur. In fact, she spent years climbing the corporate ladder with no intention of leaving it. But when she was laid off in 2009 during the real estate crash, everything changed....
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