Blog for CPAs
Stop Playing Small: A Working Mom’s Guide to Owning Her Worth
Have you ever looked around your life or career and thought, This doesn’t reflect who I really am or what I’m truly worth? If you’re a working mom in accounting, chances are you’ve felt the tension between everything you’re doing and how much you feel valued for it....
Why the Employee Mindset Holds You Back (And What to Do Instead)
When Frances Cortez was first laid off from her corporate job, becoming a business owner was the last thing on her mind. Like many women in accounting, she had spent years following the expected path; earning degrees, climbing the corporate ladder, and playing by the...
Reclaiming Connection: How Women in Accounting Can Stop Feeling Alone
For so many women in accounting, the loneliness doesn't always come from being alone. It comes from feeling unseen, unheard, and misunderstood in environments that often prioritize competition over collaboration. Whether you're returning from maternity leave, trying...
The Power of Saying No: How Boundaries Built My Practice
If you've ever felt torn between professional obligations and personal priorities, you're not alone. For CPA and CFO Sandy Payne, one moment early in her career defined how she would approach work from that point forward. She asked to come in late on a Saturday during...
From Overwhelm to Clarity: The Power of a Personal Pattern Interrupt
If you’ve ever felt like you're constantly juggling too much — meetings, deadlines, emails, family obligations — you're not alone. As working moms in the accounting profession, it's easy to find ourselves operating in survival mode, just trying to get through the day....
Stop Driving on Autopilot: How to Reclaim Your Career and Confidence
If you're a CPA mom, chances are you've had moments where your life feels like it's stuck on cruise control. You're driving the car, heading toward the next milestone, checking all the boxes: degree, job, promotion. But somewhere along the way, you look up and...