Blog for CPAs
Why Women Struggle to See Themselves as Leaders (And How to Change That)
If you have ever hesitated to call yourself a leader, you are not alone. Many women in accounting guide clients, coordinate teams, make crucial decisions, and still second guess whether what they are doing counts as leadership. It does. The gap is not ability, it is...
Escaping the 70-Hour Trap: Reclaiming Your Time in Accounting
For decades, the accounting industry has celebrated long hours like a badge of honor. Whether it’s tax season marathons or public firm pressure, the message has been clear: if you’re not working 60 to 70 hours a week, are you even trying? But here’s the truth that...
Stop Playing Small: A Working Mom’s Guide to Owning Her Worth
Have you ever looked around your life or career and thought, This doesn’t reflect who I really am or what I’m truly worth? If you’re a working mom in accounting, chances are you’ve felt the tension between everything you’re doing and how much you feel valued for it....
Why the Employee Mindset Holds You Back (And What to Do Instead)
When Frances Cortez was first laid off from her corporate job, becoming a business owner was the last thing on her mind. Like many women in accounting, she had spent years following the expected path; earning degrees, climbing the corporate ladder, and playing by the...
Reclaiming Connection: How Women in Accounting Can Stop Feeling Alone
For so many women in accounting, the loneliness doesn't always come from being alone. It comes from feeling unseen, unheard, and misunderstood in environments that often prioritize competition over collaboration. Whether you're returning from maternity leave, trying...
The Power of Saying No: How Boundaries Built My Practice
If you've ever felt torn between professional obligations and personal priorities, you're not alone. For CPA and CFO Sandy Payne, one moment early in her career defined how she would approach work from that point forward. She asked to come in late on a Saturday during...